As a part of the Sales Communications team I had the opportunity to work on the website design for Evli Corporate Finance. The client needed a website revamp that could better showcase their services to customers. They wanted a new design that truly reflected their culture, values, and strengths.

I made sure that the website was not only visually pleasing but also easy to navigate and understand. My goal was to create a website that accurately represents the brand's message and makes it easy for users to find the information they are looking for.

The client was looking to step up their inbound marketing strategy and requested that the website be optimized for inbound best practices and a smooth user flow.

To achieve this, we adopted an iterative approach, breaking the project down into phases. During each phase, we held meetings with the client to present work, incorporate feedback, and plan next steps.

When I joined the project, the team had already laid out the wireframes and site architecture. I conducted user research and made improvements to ensure a seamless user experience and engagement.