FXStreet Product Page is aimed to be a clear representation of white label products provided by a company.

  • UI, campaign design

  • Figma

    Photoshop

The task at hand was to design an engaging and easy-to-use landing page for FXStreet's white label products, showcasing the full range of services offered. It was important to ensure that the page aligned with the company's existing branding and visual style while effectively communicating the unique value of the white label offerings.

The design had to align with FXStreet's existing brand guidelines and feature a clean, modern aesthetic with strong typography and simple geometry.

I created a simple UI kit based on the existing brand guidelines for the company. The kit included all the necessary elements, such as buttons, forms, typography, and color palettes, needed to create a cohesive and visually appealing design. This helped streamline the design process, and ensured that the final product adhered to the company's established branding.

Creating wireframes for the product was the first step in the process. I used Figma to map out the layout and organization of the different sections of the product.

I then moved on to creating an interactive prototype. This allowed to test the user flow and gather feedback from stakeholders and team members.

Careful attention was paid to ensure that the color hierarchies and use of white space were consistent across all screens, making it easy for users to scan and understand the information.

As an addition to final product we ran a campaign for which I created a set of images for A/B testing. These images were designed to test different elements to determine which version resonated most with the target audience. The images were carefully crafted to align with the client's brand guidelines and were optimized for use on various digital platforms. Through this testing process, we were able to gather valuable insights and data that helped inform the final design.